Media information for The Railway Magazine

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THE Railway Magazine is Britain’s senior rail title, published continuously since the reign of Queen Victoria.

During that time, it has built itself an enviable reputation for innovative and informative features, award-winning photography and hard-hitting comment. Its news pages – rarely less than 40 per issue – are packed with coverage of the entire railway scene, winning awards and earning the respect of industry professionals and enthusiasts alike.

This editorial excellence is reflected in the fact that The RM is the best-selling rail title in the whole of the UK – a position it has maintained for several years in a ferociously competitive market.

Our average issue circulation is 34,186 (Audit Bureau of circulation Jan-Dec 2010)…an impressive 1,745 copies per issue ahead of our nearest rival (Steam Railway ABC 32,441 Jan-Dec 2010). Our readers’ loyalty is also remarkable, with over 15,000 having shown long-term commitment to the title by taking out a subscription (single copy subscription sales 15,206 taken from ABC Jan-Dec 2010 circulation of 34,186 compared to Steam Railway single copy subscription sales of 13,870 taken from ABC Jan-Dec 2010 circulation of 32,441).

This commitment is reflected in our advertising pages too, the vast majority of our advertisers telling us they invariably receive a far greater response fromThe RM than from any other title. Says editor Nick Pigott, who has been in railway journalism almost a quarter of a century and in the driving seat of The RM since 1994: “I became an enthusiast during the British Railways transition era of the early-1960s and so have an abiding passion for both steam and modern traction. I therefore try to ensure that this broad interest in motive power and the network generally is reflected in the pages of The RM.“

The magazine’s news sections include; Traction & Rolling Sock, Steam & Heritage, Railtours, Freight, Metro Systems, Train Operating Companies, Classic Traction, Network & Infrastructure, and World News. It really is a ‘onestop shop’ for every aspect of the industry. The magazine is now bigger and better too, since its purchase in October 2010 by Mortons Media Group Ltd – the UK’s largest publisher of railway titles. It regularly has 116 pages and has recently benefited from a glossy cover and higher-quality paper.
The RM also now has a new and vastly-improved website – which supplements rather than competes with – the parent title. In its first two months alone, the number of unique visitors to the site rose by 110 per cent!

Market comparison…

The Railway Magazine’s monthly circulation figure of 34,186 (Jan-Dec 2010, ABC certified) compares favourably with that of the fortnightly Rail magazine, whose audited sale is 20,006 copies per issue (Jan-Dec 2010 ABC certified). Using the above information it is possible to assume that a single advert in Railway Magazine will be seen by 14,000 more people than a single advert in Rail magazine. Very few of the other railway titles in Britain submit their sales to the scrutiny of the ABC (Audit Bureau of Circulations), but many of those that don’t are known to be selling less than half that of The Railway Magazine. Please call my direct line on 01507 529 411 if you require further information or wish to discuss your advertising requirements. I look forward to hearing from you.

Carol Woods, Advertising Executive.

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